So Cool! Sharks

“wow! That’s so Cool!” the Icehotel as Organizational Trope

This paper introduces the Icehotel, the world’s first and largest hotel to be constructed entirely of ice and snow, as a unique and generative organizational trope. As a trope, it both supplements and complements Morgan’s seminal book “The Images of Organization” and generates unique insights with regard to surprise, unifinality, purity, eco-coreness, and rebirth. The Icehotel also serves as a ...

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Controlled hypothermia in post-resuscitation management: what is so cool about it?

Survivors of successful resuscitated cardiac arrest have a high incidence of severe neurological deficits. The pathophysiology of cerebral injury is thought to be multifactorial, and therapeutic mild hypothermia is one of the strategies that have been shown to minimise this complication. In this article, we outline the theoretical basis for this strategy as well as the clinical evidence to supp...

Not so Cool? Menthol’s discovered actions on the nicotinic receptor and its implications for nicotine addiction

Nicotine cigarette smoke is a large public health burden worldwide, contributing to various types of disease. Anti-tobacco media campaigns and control programs have significantly reduced smoking in the United States, yet trends for menthol cigarette smoking have not been as promising. Menthol cigarette smoking is particularly prevalent among young adults and African Americans, with implications...

To cool or not to cool?